Our Story

PRAI Beauty was founded by beauty industry veteran and animal philanthropist, Cathy Kangas, after realizing that the industry was shutting out women over fifty by targeting younger women with their products and marketing campaigns. She set out to create something truly beautiful: a skincare brand that speaks to women of all ages and helps animals with each sale.

Cathy grew up in the beauty industry—her father was the CEO of Selfridges Department Store in London where she began working at the store. After college, Cathy left London for New York City where she worked for one of the world’s largest beauty conglomerates, quickly rising to management after 11 years.

As a board member for the Humane Society of the United States, Cathy has always been passionate about helping animals and built PRAI Beauty on this foundation. PRAI Beauty products are never tested on animals and have proudly earned the Leaping Bunny seal. Each sale helps fund valuable animal rescue efforts across the globe.

My greatest joy is my five rescue dogs. When I started PRAI, one of my missions was to ensure the business could help support my ongoing dedication to animal welfare. It’s not about handing a donation over to tick a philanthropy box, it’s about genuinely making a difference however big or small.
Cathy Kangas, PRAI Beauty Founder

More than just a pretty face

Here at PRAI we do things a little differently. We create gorgeous, innovative, cruelty-free skincare for women who love to give back.

We Believe

  • Aging is a privilege – we want to enjoy the journey
  • Every woman deserves to love the skin she’s in
  • Beauty should make you feel good, inside and out

What can you expect from our skincare?

  • Targeted solutions for real-life problems that are often overlooked by other brands
  • Every product guaranteed to make a visible difference to skin in 7 days
  • High-performance ingredients at affordable prices
  • Products inspired and tested by real women, not boardrooms

What makes us different?

At the heart of our brand is our love for animals. We are proudly PETA Cruelty-Free and Leaping Bunny certified. Best of all, a portion of every single sale goes directly to fund animal rescue projects we care about. By supporting PRAI, you are helping to give a voice to those who have none and making a better world for all of us.