World-renowned British fashion photographer, Nigel Barker signs as our NEW Global Creative Director. This is the first beauty brand partnership for Barker, who was initially attracted to our morals and values - as they mirror his own.
As Global Creative Director, Barker will head up PRAI's 2017 ‘AGELESS Beauty’ Campaign. To kick-off the campaign, he will use his experience capturing the beauty of women of all ages, to mobilize a global search for the next face of PRAI Beauty. The winner will appear in a Global Campaign to promote our sought-after AGELESS Throat & Decolletage Collection, which has given us cult status and a reputation in the industry as the “Neck-Xperts.”
Nigel has said, “I am thrilled to be working with PRAI Beauty who actively promote a positive message around real aging. I see beauty through my camera lens and know that a woman’s neck is one of the most alluring parts of her body, framing her face and helping to tell her story. As part of the AGELESS Beauty Campaign, we want women to stand tall and show off their necks with pride."