Shopping Cart

The Gold Standard

PRAI’s award winning 24K Gold range dramatically reduces the look of wrinkles and creases. Using the finest of ingredients, 24k Gold is one of PRAI’s best selling ranges.

Sign up here

Discover the benefits of being a PRAI Insider.
From discounts, latest announcements, special and offers and more, including 15% off every order...

Bestsellers

AGELESS Throat & Decolletage Creme
Ageless Throat

Our #1 Selling Product!

24K GOLD CAVIAR Wrinkle Repair Serum
24K Gold

Instantly look younger and wrinkle free with dramatic line and crease reduction. PRAI Beauty’s LineFactor™, infused with 24K gold, gently and effectively combat signs of aging – leaving you with a luminous, youthful glow.

PLATINUM Firm & Lift Eye Serum
Platinum

The “liquid eye-lift” uses multi-power peptides to visibly lift and firm, while targeting delicate skin to erase fine lines and wrinkles while restoring skin to its former glory!

AGELESS Eye D-Crease
Ageless Problem Solver

This peptide enriched creme enhances the gentle skin around the eye area by smoothing and decreasing fine lines and crow’s feet. Fragrance and irritation free.

SkinCARE that CARES

The heart of the PRAI Brand is our charitable giving and we believe that it is our responsibility to be the advocates for animals in need.

Auto Delivery Service

We offer an Auto Delivery service - This means you can save money, as well as have the convenience of your favorite PRAI products delivered straight to your door.

Latest News

PRAI is Leaping Bunny Certified

PRAI Beauty, a leader in innovative, luxury skincare is officially Leaping Bunny Certified! Leaping Bunny connects consumers with cruelty-free companies! We...

Read more →

PRAI Beauty Featured on British Beauty Blogger

This morning, British Beauty Blogger, Jane Cunningham, wrote an outstanding piece on PRAI Beauty's philanthropic endeavors! In the post, Jane mentions...

Read more →

PRAI Beauty at The Dorchester

On June 5th, 2016, PRAI Beauty launched at The Dorchester. The exclusive hotel resides in the heart of London on...

Read more →