The Gold Standard
PRAI’s award winning 24K Gold range dramatically reduces the look of wrinkles and creases. Using the finest of ingredients, 24k Gold is one of PRAI’s best selling ranges.
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Bestsellers
24K GOLD CAVIAR Wrinkle Repair Serum
24K Gold
PLATINUM Firm & Lift Eye Serum
Platinum
AGELESS Eye D-Crease
Ageless Problem Solver
SkinCARE that CARES
The heart of the PRAI Brand is our charitable giving and we believe that it is our responsibility to be the advocates for animals in need.
Auto Delivery Service
We offer an Auto Delivery service - This means you can save money, as well as have the convenience of your favorite PRAI products delivered straight to your door.
Latest News
BEAUTY OF SCIENCE: AGELESS Throat Ionic Two-Step System
Welcome to 'Beauty of Science' - a blog series that delves into the cutting edge science and innovative technology behind our best...
Giving Back During The Holiday Season
This weekend, our wonderful CEO, Cathy Kangas had the pleasure of spreading some holiday joy!! As she was shopping...
Nigel Barker Joins PRAI Beauty as Global Creative Director
World-renowned British fashion photographer, Nigel Barker signs as our NEW Global Creative Director. This is the first beauty brand partnership...