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The Gold Standard

PRAI’s award winning 24K Gold range dramatically reduces the look of wrinkles and creases. Using the finest of ingredients, 24k Gold is one of PRAI’s best selling ranges.

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AGELESS Throat & Decolletage Creme
Ageless Throat

Our #1 Selling Product!

24K GOLD CAVIAR Wrinkle Repair Serum
24K Gold

Instantly look younger and wrinkle free with dramatic line and crease reduction.

PLATINUM Firm & Lift Eye Serum

The “liquid eye-lift” uses multi-power peptides to visibly lift and firm, while targeting delicate skin to erase fine lines and wrinkles while restoring skin to its former glory!

AGELESS Eye D-Crease
Ageless Problem Solver

This peptide enriched creme enhances the gentle skin around the eye area by smoothing and decreasing fine lines and crow’s feet. Fragrance and irritation free.


The heart of the PRAI Brand is our charitable giving and we believe that it is our responsibility to be the advocates for animals in need.

Auto Delivery Service

We offer an Auto Delivery service - This means you can save money, as well as have the convenience of your favorite PRAI products delivered straight to your door.

Latest News

Giving Back During The Holiday Season

This weekend, our wonderful CEO, Cathy Kangas had the pleasure of spreading some holiday joy!!   As she was shopping...

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Nigel Barker Joins PRAI Beauty as Global Creative Director

World-renowned British fashion photographer, Nigel Barker signs as our NEW Global Creative Director. This is the first beauty brand partnership...

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The 2016 iSPA Conference & Expo Featuring PRAI Beauty

This past week, PRAI Beauty was a participant and Silver Sponsor at the 2016 iSPA Conference & Expo in Las Vegas,...

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Welcome to PRAI

Hi there, looks like you are visiting from the UK - we now have a UK store which you can visit below. But you are more than welcome to have a look round this site too!